Archive for April, 2012

Road to clean sport is complex

April 24th, 2012

At the time that the World Anti-Doping Agency (WADA) was established, accusations of weak leadership and the lack of the required political will to take firm action on doping control were being made from various quarters. These accusations or perceptions presented a challenge to the IOC’s legitimacy and credibility since the organisation, some felt, did not want to tackle the problem head on. Cynics claimed the IOC leadership did not want to acknowledge that doping was an issue as the problem carried with it sport politics and commercial undertones.

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Protecting the Olympic brand

April 20th, 2012

Managing and protecting the Olympic brand, no matter how unintentional or bold face the infringement or unauthorised use may be is the responsibility of National Olympic Committees (NOCS).

Respecting the need for the Olympic movement to protect the Olympic brand is a Pandora’s box here in T&T as piracy of music, videos, and software etc is part of the value system attitude of our society.

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