Protecting the Olympic brand
April 20th, 2012
Managing and protecting the Olympic brand, no matter how unintentional or bold face the infringement or unauthorised use may be is the responsibility of National Olympic Committees (NOCS).
Respecting the need for the Olympic movement to protect the Olympic brand is a Pandora’s box here in T&T as piracy of music, videos, and software etc is part of the value system attitude of our society.