Sports Marketing & our development

Sports Marketing & our development

In the previous Column dated 19 April 2013 emphasis was placed on reviewing our point of departure with regard to the national sport development process.

In that Column we addressed the importance of Sport for All and Physical Activity as the critical starting point for Vincentians.

Reviewing our point of departure

Reviewing our point of departure

Many are the critics who daily trumpet the extent to which we are not making the kind of progress that they would like to see in sport.

More often than not the critics do little research and remain at the level of armchair pundits in this or that sport. They spend much of their time engaging in idle chatter without lifting a finger by way of studied, practical recommendations of the way to effect change.

Dropping out of sport

Dropping out of sport

In his address at the awards ceremony for the Trinidad and Tobago Olympic Committee (TTOC) late last month, the organisation’s president, Larry Romany, cited the pending problems for sport in that country given the increasing drop out rate taking place. He was concerned that too many of our young people are dropping out of sport.