Over the past several years we have witnessed a significant surge in the numbers participating in sport around the world. This has led to sport and physical activity becoming one of the fastest growing sectors of the global market. Brand Bolt, is one of the finest examples of how a Caribbean athlete can become a […]
Marketing is a process. It involves planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services (www.stanford.edu).
In the previous Column dated 19 April 2013 emphasis was placed on reviewing our point of departure with regard to the national sport development process. In that Column we addressed the importance of Sport for All and Physical Activity as the critical starting point for Vincentians.