Soon enough the Stanford Group sponsored 20/20 International Cricket Tournament will take place in the Caribbean.
Having witnessed some matches in this version of the game in South Africa in 2005, it was easy to recognise the immense popularity that has been generated.
Matches are approximately of four hours duration which allows patrons to get home from work and return for an evening of sporting entertainment with ones family.
The shorter version of the game makes for family entertainment and therefore generates reasonably large crowds to the game, something that is in decline in the longer test match version of the sport.
Additionally, the 20/20 game gives patrons a result in relatively quick time. There are no lunch or tea breaks. The game pauses only to allow teams to turn around following the completion of the first 20 overs.
Great excitement is generated by the fact that the batsmen go after the ball immediately on accessing the middle. There is not settling down period since each player is expected to produce runs as fast as possible to facilitate a large total for the opposing team to chase.
Batsmen create strokes necessitated by the moment rather then by the classical coaching theory of batsmanship.
The hapless bowlers find great difficulty trying to bowl line and length as they have been taught given that the batsmen are almost non conformist in their approach.
In many instances even before the ball leaves the hand of the bowler the batsman is half way down the wicket anxious to hoist the ball out of the arena.
There is no end to the cricketing excitement win the middle. Every ball bowled holds the potential for great, enthusiastic cheers, one way or another. It is either smashed away of it claims a wicket.
The organisers of the 20/20 version ensure that all around the arena there are activities for the family that are also attractive.
There is no doubt that because of the excitement more people are attracted back to the game and with this sponsors are more prone to involvement. The same can be said of television.