20/20 Cricket and the future of the game

It is a desire to bring the family into the entertainment sports package much as is the case with the leading sports in the USA, baseball, basketball and football.

Is it cricket?
There are many people who have watched the introduction of 20/20 cricket around the world who are convinced that it is not cricket. By this they mean that the organisers of this particular concept are merely seeking to provide entertainment and little else.
They argue that the 20/20 cricket is not in any way genuine and should not be allowed to prevail.
Some of this ilk appear prone to arguing that if the 20/20 version of the game is allowed to develop it will eventually lead to the demise of test cricket and even the One Day versions will find difficulty competing.
Critics point to the fact that the batsman does not have to display any particular skill. Hitting the ball as hard as possible and with great frequency does not seem to require any specialised skill. We have seen this quite often in the Caribbean where there is no shortage of hard hitters who never deliver much to the cause of the West Indies cricket team.
The mere swinging of the bat at every ball received is certainly not exactly talent that needs honing.
The bowlers are seen as being at the mercy of the batsmen in the 20/20 version of the game.
As far as the connoisseurs are concerned the 20/20 cricket is simply incongruous. It is an anomaly that ought not to be given the light of day.

Sponsors
Sponsors are all to willing to pitch camp with events that attract large numbers of people.
The 20/20 cricket is exactly what the doctor ordered in the case of the interests of sponsors.
With large crowds in the arena there is every likelihood that sponsors will reach larger numbers at any given time to observe their products and services.
The 20/20 cricket is therefore more likely to attract sponsors than the Test version of the game.