Beijing prepares for Olympics 2008

9

If we believe that winning the bid to host a major international event is the beginning of the end of the process, then think again.
Beijing, China, the city that won the bid to host the Summer Olympic Games of 2008, is a perfect example that the work only really begins when the bid has been won.
Everywhere in Beijing, which hosted the International Association of Athletics Federation’s, IAAF’s, World Junior Championships, 15–20 August 2006, there is evidence of the tremendous work that is involved in the preparation for the Games.
In many respects the realisation of what is happening in Beijing stands in stark contrast to what is happening in the Caribbean currently in preparation for the 2007 Cricket World Cup.
While in the Caribbean, with less than one-year to go before the Cup starts, the panic button is being harshly depressed each day and everywhere, in Beijing, the International Olympic committee, IOC, had to call on the Chinese authorities two-years-ago to slow down the pace of construction of all infrastructure needed for the Games in 2008.
The Chinese have spared no effort in ensuring that everything must be in place with much time to spare before the Games officially open on 8th August 2008.

The Chinese have spared no effort in ensuring that everything must be in place with much time to spare before the Games officially open on 8th August 2008.

Ads Everywhere
Ever since Beijing was announced the official winner of the bid to host the Summer Olympics of 2008, there has been a tremendous advertising campaign.
Indeed the entire nation was made aware of its bid for the Games in the first place and advertisements were everywhere. It was a nation that was sensitised to the Olympic Games and its importance to the image of the country in the international community.
The advertising campaign that began back then has never really stopped.
Everywhere the Organising Committee has been insistent that Chinese understand that it is the entire nation that will be thrown open before the world and not just Beijing. It is imperative therefore that the nation puts its best foot forward.